Google confirms the strong effectiveness of video advertising

A recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it's a successful campaign. By measuring the consumer intent to purchase a product the study, "The Brand Value of Rich Media and Video Ads", has found that people who see a video in a rich media ad are more likely to make the purchase. Google is trying to determine the answer to how differing types of ad formats impact results for brands.

To read the full study download the PDF

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